Case Study: Simon Property Group boosts retail visibility and Black Friday buzz with Nickerson

Simon Property Group earns 24-Hour Campaign finalist recognition with Nickerson

Simon Property Group, a leading real estate investment trust, faced the challenge of creatively re-engaging consumers and telling its business story following a pause in communications during the pandemic. They enlisted the public relations and communications services of the vendor, Nickerson, to help redefine their traditional retail space in a digital era.

Nickerson implemented a strategic campaign that leveraged its team's journalism background to secure extensive media coverage. This included securing record-breaking Black Friday press and providing media coaching for on-air interviews. The results were significant, earning national recognition as a finalist for the 2024 PRNEWS Platinum Awards and generating millions of views and readers through outlets like CBS News Boston and Boston Magazine.

Simon Property Group