Case Study: Shorenstein Properties boosts visibility and tenant interest with Nickerson

Shorenstein Properties boosts 1.1 million sq ft Broadway tower visibility with Nickerson

Shorenstein Properties partnered with Nickerson to creatively promote and reposition their 1407 Broadway office tower in New York City's competitive Times Square South market. Their challenge was to generate significant new buzz and enhance the property's visibility to attract potential tenants.

Nickerson implemented a full-service approach that included strategic marketing, PR, and branding. The solution involved a sophisticated social media strategy and the installation of eye-catching signage on the building's scaffolding. This campaign successfully built a large online following and drew the attention of thousands of passersby, earning a Marcom Platinum award for its impact.

Shorenstein Properties