Case Study: Sasaki boosts global media recognition with Nickerson

Sasaki earns coverage in The New York Times, CNN Travel and Architectural Record with Nickerson

Sasaki, a global architecture and design firm, sought to elevate its media profile and secure more significant recognition for its award-winning projects and thought leaders. The challenge was to move beyond the results achieved with previous agencies and gain prominent coverage in top-tier architecture, design, and business publications. They engaged the vendor Nickerson for its expertise in PR and communications.

Nickerson implemented a strategic communications plan that leveraged its specialized knowledge in the sustainability and real estate sectors. The solution successfully generated significant national and international visibility for Sasaki, resulting in features in major outlets like The New York Times and CNN Travel, which collectively reached audiences of tens of millions.

Sasaki