Case Study: Housing Families strengthens its brand and messaging with Nickerson

Housing Families launches a new brand and 5K campaign with Nickerson in 2021

Housing Families, a nonprofit organization, experienced accelerated growth and expanded services, creating a need to formalize its brand, mission, and goals for the future. Their challenge was to establish cohesion across all of their communications. They partnered with the vendor Nickerson for integrated branding, marketing, and strategic planning services to address this.

Nickerson executed a comprehensive rebranding and messaging strategy, developing a new visual identity and style guide to ensure consistency across all materials. The solution included a new website, fundraising appeals, and marketing collateral for key initiatives like a holiday gift drive and a 5K race. The new branding was successfully launched across all platforms, repositioning the organization and providing a cohesive story for its supporters.

Housing Families