Case Study: Bulfinch boosts market visibility and industry leadership with Nickerson

Bulfinch earns multiple Wall Street Journal placements with Nickerson

Bulfinch, a preeminent real estate investment firm in Greater Boston, enlisted the vendor Nickerson to increase its market share of voice, drive leasing across its property portfolio, and position its senior leaders as industry experts in the life science and biotech sectors. Nickerson provided marketing, strategic planning, and PR & communications services to meet this challenge.

Nickerson leveraged its deep knowledge of the local market and media relationships to secure extensive, high-profile coverage for Bulfinch's properties and leadership. This resulted in features in prominent regional publications and multiple placements in the Wall Street Journal, successfully elevating the firm's profile and supporting its leasing and recapitalization efforts.

Bulfinch