Case Study: Runner creates an iconic fast-moving brand identity with Nicework

Runner launches iconic NFT brand identity with Nicework

Runner, a major Hollywood production company, faced the challenge of developing a standout brand identity for its epic new series "Runner" that could transcend generations and successfully transition the property into Web3 and the Metaverse, beginning with an NFT collection. They partnered with the vendor Nicework to create this iconic identity, which needed to capture the story's essential element of speed and design real-world visual assets.

Nicework conducted interviews and workshops to understand the project's core purpose and values. Their design team created a unique brand identity and logo that evoked motion and speed, including a custom typeface and distinct color palettes for the story's four nations. The solution resulted in a unique brand identity and a Runner NFT collection that honors storytelling and new forms of ownership, successfully moving the Hollywood-level project into the Metaverse.

Runner