Case Study: Mix achieves a refreshed, accessible DEI brand with Nicework

Mix launches an accessible DEI brand and sub-brand with Nicework

Mix, a UK-based diversity, equity, and inclusion consultancy, faced the challenge of an outdated brand that no longer reflected its leadership status in a growing and competitive market. They needed to clarify their purpose and establish a distinctive, approachable brand to resonate with stakeholders. They engaged the vendor, Nicework, for brand strategy and design services.

Nicework developed a new purpose model and an accessible visual identity for Mix, including a dynamic logo that symbolizes individual potential and collective success. The results included a clear framework for messaging and culture, plus a new sub-brand for their learning platform. The work was well-received by the Mix team, successfully positioning the consultancy for continued growth.

Mix