Case Study: Metaversal builds a standout Metaverse brand with Nicework

Metaversal generates 790,000 Instagram impressions with Nicework

Metaversal, an innovative funding company investing in NFTs, faced the challenge of creating a brand that could simultaneously appeal to two disparate audiences: traditional art and finance institutions and young, crypto-native pioneers. They engaged the vendor Nicework to develop a brand identity and strategy that could stand out in a buzzing startup landscape and project long-term legitimacy.

Nicework developed a hybrid brand identity rooted in the hexadecimal code of NFTs, using a binary black-and-white palette to showcase colorful NFT works. The solution included an evolving word-mark that allowed for community participation, reflecting the collaborative nature of the Metaverse. The launch campaign generated significant online attention for Metaversal, including 790,000 impressions on Instagram and over 111,000 impressions on Twitter during the launch period.

Metaversal