Case Study: Basalt rebrands for global growth with Nicework

Basalt builds a brand to last 100 years with Nicework

Basalt, a team of software technologists formerly known as Black Beard, faced the challenge of rebranding to reflect a new vision and strategic direction after a change in ownership. They engaged the vendor Nicework for a comprehensive rebranding project that required a new company name, a clarified purpose and positioning strategy, and a unique brand identity.

Nicework implemented a collaborative strategy involving stakeholder interviews to develop a new brand foundation. This process led to the new name Basalt and an identity influenced by street culture, which included branded merchandise. The result was a cohesive new brand that resonated with employees and clients, providing the team with a clear story and a unique market position. Nicework successfully delivered a purpose and identity that the entire company could support.

Basalt