Case Study: 1010 Tech delivers a bold, friendly brand refresh with Nicework

1010 Tech rebrands with Nicework after 25 years to deliver 10/10 potential

1010 Tech, a company that audits government infrastructure projects in Zimbabwe through data analysis, faced a challenge with its outdated brand. After 25 years of operation, their old identity no longer represented their growth, changed capabilities, or the extent of the impact they made. They engaged the vendor Nicework for a comprehensive brand strategy and redesign to create a brand that clearly represented their values for both their internal team and their audience.

Nicework developed a new positioning, "Delivering Potential," and a new name, 1010 Tech, which represents data and a perfect audit score. They created a unique logo that signifies a 10/10 score and, when turned, reveals a friendly face to convey approachability. The result was an immediate sense of belonging and purpose within the 1010 Tech team and a new brand that communicates a potent, bold, and friendly tech solution to their audience.

1010 Tech