Case Study: Front achieves world-class customer support and instant CSAT insights with Nicereply

How to provide world-class support with Front

Front is a B2B inbox platform based in San Francisco that helps teams organize communication and act faster; its 150+ person support organization serves more than 5,000 businesses. Front needed a feedback tool that integrated directly with their inbox, provided clear customer sentiment, and enabled personalized, measurable service so they could continually improve support.

They selected Nicereply for its Front integration and ability to send CSAT, NPS, or CES surveys in email signatures with feedback pushed back to the rated conversation. That setup delivers instant, conversation‑linked feedback the team uses to quickly resolve negatives, inform messaging and product decisions, reward top performers, and share customer praise company‑wide—helping Front deliver the world‑class support they aim for.

Front

Kenji Hayward

Head of Customer Support