Case Study: Andersen & Martini improves customer experience with Nicereply

How Mikkel from Andersen & Martini talks about how using Nicereply helped them to identify unsatisfied customers, and turn them into sales

Andersen & Martini, one of the largest Danish used-car dealers, needed a simple way to measure customer sentiment after test drives and store visits so they could identify unhappy prospects, improve sales conversions, and keep a closer eye on service quality. They chose Nicereply because it was easy to implement and could be quickly connected to their existing digital, data-driven sales process.

Nicereply helped Andersen & Martini launch CSAT surveys sent a few hours after each visit, with results pushed through Zapier into their CRM and shared with sales consultants and management. This let the team respond immediately to negative feedback, recover lost opportunities, and build a more customer-centric culture; they also use PowerBI to monitor performance and plan to add NPS next, extending Nicereply’s impact on loyalty and post-sale experience.

Andersen & Martini