Case Study: beIN SPORTS achieves better live streaming quality and customer insight with NPAW YOUBORA

How beIN SPORTS Gained Understanding of Audience Behavior and Consumption Patterns to Make Editorial Decisions With YOUBORA

beIN SPORTS, through its streaming service beIN Connect, faced the challenge of ensuring a high-quality standard for its live sports streams and content library while also needing to improve customer service. To tackle this, they partnered with the vendor Nice People At Work and utilized their YOUBORA business intelligence and analytics solution.

The solution from Nice People At Work provided real-time visibility into service performance and user behavior through customizable dashboards. This enabled beIN to monitor key quality metrics, proactively resolve technical issues, and tailor its content. The results included a reduction in support tickets, a highly optimized and reliable streaming service, and deeper insights into viewer loyalty, with 83% of viewing on their Spanish channel coming from loyal viewers.

beIN SPORTS

Natxo Imaz

Chief Technology Officer