Case Study: Atresmedia achieves lower churn and higher loyalty with NPAW YOUBORA

Atresmedia - Customer Case Study

Atresmedia, a Spanish media group, faced the challenge of ensuring a superior quality of experience (QoE) for viewers of its new digital service, Atresplayer. This was critical to reduce customer churn and to convince advertisers to invest more in its digital platforms to support revenue growth during its digital transformation.

Nice People At Work implemented its YOUBORA analytics solution to provide performance monitoring and diagnostics. This allowed Atresmedia to identify and rectify issues, such as a 9% buffering ratio caused by an incorrect streaming format. The solution from Nice People At Work successfully reduced churn rates, increased customer loyalty, and protected advertising revenue by ensuring a high-quality viewing experience.

Atresmedia

Jesus Moreno Pascual

Product Development Director