Case Study: West Midlands Ambulance Service NHS Foundation Trust strengthens leadership and culture with NHS Employers

West Midlands Ambulance Service NHS Foundation Trust - Customer Case Study

The customer, West Midlands Ambulance Service NHS Foundation Trust, faced the challenge of modernizing its culture and developing empowering leadership. As a large, geographically dispersed 24/7 service with a traditional rank structure, it needed to transition from a patient transport service to an emergency healthcare provider. The vendor, NHS Employers, provided support through its Organisational Development (OD) expertise and resources.

NHS Employers' solution involved a suite of OD interventions designed to engage and empower staff. This included developing toolkits for problem-solving and career development, holding cultural focus groups, and implementing a values-based recruitment system. The measurable results included winning a leadership award, improved staff development conversations in national surveys, and an increase in managers pursuing coaching qualifications, demonstrating the success of the cultural change initiative supported by NHS Employers.

West Midlands Ambulance Service NHS Foundation Trust