Case Study: Sandwell and West Birmingham Hospitals NHS Trust boosts flu vaccination uptake with NHS Employers

Sandwell and West Birmingham Hospitals NHS Trust - Customer Case Study

Sandwell and West Birmingham Hospitals NHS Trust, with over 7,500 staff across multiple sites, faced a challenge in increasing staff uptake of the flu vaccination. To address this, the trust worked with NHS Employers on a comprehensive campaign utilizing digital resources and social media for training and promotion.

The solution implemented by NHS Employers included creating an online vaccinator training package, a strong social media presence using a mascot, and initiatives like a prize draw and a custom song. The trust also improved accessibility with a mobile vaccination unit and secured support from senior leadership. NHS Employers helped the trust increase vaccination uptake by creating friendly competition between departments and incentivizing staff to get vaccinated early.

Sandwell and West Birmingham Hospitals NHS Trust