Case Study: Poole Hospital NHS Foundation Trust boosts flu vaccination uptake with NHS Employers

Poole Hospital NHS Foundation Trust - Customer Case Study

Poole Hospital NHS Foundation Trust, an acute trust serving more than 500,000 people in South Dorset, needed to improve flu vaccination uptake among staff after years of low engagement. Working with NHS Employers, the trust faced the challenge of overcoming disinterest and persuading frontline teams to get vaccinated, especially in clinical areas.

NHS Employers supported a director-led, multi-channel flu campaign focused on staff engagement, myth-busting, and clear messages such as “flu kills” and “it’s the right thing to do,” backed by daily monitoring and targeted follow-up to low-uptake areas. The approach helped Poole Hospital push beyond 80% vaccination uptake, with post-campaign feedback from more than 150 staff showing the messages resonated and improved awareness.

Poole Hospital NHS Foundation Trust