Case Study: Liverpool Community Health NHS Trust boosts flu jab awareness with NHS Employers' #ImmuniseYourSelfie campaign

Liverpool Community Health NHS Trust - Customer Case Study

NHS Employers worked with Liverpool Community Health NHS Trust, which delivers healthcare to 750,000 people across more than 70 locations in Liverpool and South Sefton. The trust’s challenge was to improve flu vaccine uptake by boosting staff awareness of the jab, making the campaign easy to roll out, accessible to a wide range of employees, and able to address concerns about vaccination.

NHS Employers supported a creative digital awareness campaign built around the hashtag #ImmuniseYourSelfie, combining staff selfies, social media posts, intranet blogs, email updates, and printed materials for staff without IT access. The initiative also included drop-in vaccination sessions and on-the-spot jabs. The campaign generated more than 90 selfies, 400 Twitter mentions, 500 retweets, and 300 Facebook posts, helped raise awareness and vaccine uptake, and contributed to a 67% flu vaccination rate for the 2015/16 season.

Liverpool Community Health NHS Trust