Case Study: Sandwell and West Birmingham Hospitals NHS Trust achieves 95 job offers at a recruitment fair with NHS Employers

How to run a successful recruitment fair

Sandwell and West Birmingham Hospitals NHS Trust, an integrated care organization, faced significant challenges with nurse recruitment amid competition from other local NHS trusts. The trust partnered with NHS Employers and utilized its own newly developed recruitment branding materials and employee benefits scheme to overhaul its approach and become the employer of choice.

NHS Employers helped the trust implement a meticulously planned recruitment fair with focused workstreams for communications, education, logistics, and interviews. This "one stop shop" event resulted in 160 attendees, 110 interviews conducted, and 95 job offers made to nurses and healthcare assistants on the same day. This effort by NHS Employers dramatically reduced vacancy rates and fostered a new sense of teamwork and positivity within the organization.

Sandwell and West Birmingham Hospitals NHS Trust