Case Study: East Kent Hospitals University NHS Foundation Trust boosts staff savings with NHS Employers' We Care Rewards

East Kent Hospitals University NHS Foundation Trust - Customer Case Study

East Kent Hospitals University NHS Foundation Trust (EKHUFT) faced challenges with low staff engagement and a fragmented, ineffective reward offering that failed to alleviate financial pressures on its employees. To address this, the trust partnered with vendor NHS Employers to pilot a third-party flexible benefits platform called 'We Care Rewards', seeking a consolidated solution to provide tangible savings and improve staff perception.

The solution implemented by NHS Employers was a customizable platform that offered employees significant discounts via pre-paid store cards and online cashback with no transaction fees. The trust launched a major communications campaign to promote the scheme, resulting in 1,379 staff sign-ups and over £77,000 spent through the platform within the first four months. While direct ROI was not the primary goal, NHS Employers provided the tools to measure engagement and spending, which contributed to the trust's broader staff engagement program.

East Kent Hospitals University NHS Foundation Trust