Case Study: County Durham and Darlington NHS Foundation Trust achieves higher flu vaccination uptake with NHS Employers

County Durham and Darlington NHS Foundation Trust - Customer Case Study

County Durham and Darlington NHS Foundation Trust, a customer of NHS Employers, faced the challenge of improving its low staff flu vaccination rate, which stood at only 49 percent.

NHS Employers' solution involved offering staff a pro rata day of annual leave for getting vaccinated. The initiative was promoted through e-bulletins, posters, and targeted communications, which led to an overwhelming response and required the trust to extend the campaign. This program, created and advised by NHS Employers, resulted in a dramatic increase in the vaccination uptake rate to 76 percent.

County Durham and Darlington NHS Foundation Trust