Case Study: Team Internet achieves rapid autoscaling and low-latency performance with NGINX Plus

When Every Millisecond Counts, Team Internet Uses NGINX Plus on AWS

Team Internet, a Munich‑based ad tech company (TONIC. platform) that processes extremely latency‑sensitive traffic—often more than 25,000 requests/sec with 100–200 ms response targets—was struggling with the overhead and risk of a custom‑compiled open source NGINX build and needed a centralized, automated way to autoscale every tier and add/remove backend servers without restarting NGINX.

They evaluated and deployed NGINX Plus on AWS, integrating it with ELB Auto Scaling and Datadog (using the extended status API and prebuilt plugin). The team created an AMI and completed the switch in about 4–6 hours; NGINX Plus provides on‑the‑fly upstream reconfiguration, built‑in health checks, and better throughput per server, eliminating custom builds and enabling reliable, automated autoscaling and faster operations.

Team Internet

Markus Ostertag

Head of Development