Case Study: One of the Largest Integrated Global Resorts achieves higher email engagement and 250% book-to-conversion uplift with NGDATA's AI-powered IEP

Supercharging the Guest Experience at One of the Largest Integrated Global Resorts

Largest Integrated Global Resort, a leading global developer of destination properties, needed deeper visibility into guests’ end-to-end digital journeys — from discovery and planning to booking and on-property experience — because their existing analytics couldn’t surface real-time user paths or booking behavior. They engaged NGDATA to provide advanced, real-time data, funnel visualization and the ability to collect, clean, link and activate behavioral data across channels to drive conversion and upsell.

NGDATA implemented its AI-powered IEP with a real-time Customer DNA and provided Digital Transformation Services (DTS) to design and roll out an iterative, use-case-based architecture; initial sprints enabled dynamic, 1:1 personalized email campaigns driven by live web behavior. The NGDATA solution produced measurable results: +8% unique CTR on the welcome email campaign, +15% unique CTR for marketing emails, and a +41.9% open rate plus +250% book-to-conversion for the cart-abandonment email campaign.