Case Study: Delamaison increases add-to-cart rate by 66% with Nfinite

How Delamaison partnered with Nfinite to relaunch their e-commerce experience and increase their add-to-cart rate by 66%

French furniture retailer Delamaison, emerging from liquidation with a limited budget, faced the challenge of relaunching its brand and e-commerce platform. Partnering with Nfinite, the company needed to create a large volume of high-quality, photorealistic product visuals without the high cost of traditional photoshoots, a need further complicated by COVID-19 lockdowns.

Using the Nfinite platform, Delamaison created 360-degree spins and customized lifestyle scenes for its products, ensuring a consistent and engaging visual identity across its catalog. This solution from Nfinite delivered significant results: the bounce rate decreased by three times, the add-to-cart rate increased by 66%, and 80% of organic traffic now comes from social media, alongside a higher SEO ranking.

Delamaison

Lydwine de la Morandiere

Deputy General Manager