Case Study: BUT achieves 90% PDP completeness with Nfinite

How BUT partnered with Nfinite to improve product detail page completeness by 183%

BUT, a European home furnishings retailer, sought to elevate its e-commerce experience by creating compelling lifestyle imagery for its product pages. Their challenge was to efficiently produce a high volume of quality photos at a reduced cost, democratize the content creation process beyond the creative team, and achieve a completeness rate of at least 90% for their product description pages (PDPs).

The retailer partnered with Nfinite and implemented its virtual photography platform. This solution empowered various internal teams to quickly create unlimited lifestyle scenes without technical expertise. Using Nfinite, BUT dramatically increased its PDP completeness rate from 30% to 90%, a 183% increase in the first year alone. The team now creates roughly seven lifestyle images per day, leading to a significantly improved conversion rate and a more consistent omnichannel customer experience.

BUT

Julie Colin

Brand Content Manager