Case Study: Opera boosts VPN Pro subscriptions and retention with Nexway

Opera boosts premium user acquisition with Nexway’s activated trials

Opera, a leading innovator in web technology, partnered with vendor Nexway to launch a premium, device-wide VPN service called Opera VPN Pro. Their challenge was to implement a complex freemium strategy with diverse trial models and to enhance the customer experience for subscription and trial opt-out pathways to reduce churn and drive conversions.

Nexway implemented its advanced subscription engine and auto-renewal smart retention optimization to manage the service. This solution delivered impressive results for Opera, including a substantial improvement in the conversion rate from activated trials to premium users and enhanced monthly subscription retention, securing stronger long-term customer engagement.

Opera