Case Study: FNAC achieves €3M in new revenue through subscription sales with Nexway Monetize

How Fnac successfully sells software in the era of SaaS subscriptions

Fnac, a leading European retailer of entertainment, electronics and appliances, needed to move from one-off in-store software license sales to a modern subscription and renewal model to stay competitive with SaaS vendors and pure online players. To protect customer relationships and partner commissions without adding operational burden, Fnac engaged Nexway and its Nexway Monetize platform to build a subscription and renewal program.

Nexway implemented a full-service solution—automated software add-on prompts, Fnac‑branded online fulfillment and personalized renewal workflows, API-driven vendor invoicing and license management, plus multilingual customer care—that rolled out with minimal day-to-day impact. The Nexway-powered program generated ~1 million software bundles sold, €3 million in new revenue and a 50% renewal rate in the first year, strengthened partner ties, and proved scalable for further cross-selling and subscription growth.

Fnac

Aymeric Soullard

Microsoft’s Retail Sales Director