Case Study: Parents Booking streamlines school communication with nexus24

Parents Booking unifies 18 touchpoints with nexus24

Parents Booking, an educational booking system provider with a rapidly growing international presence, sought a more targeted and holistic approach to their marketing and advertising. They partnered with the vendor nexus24 to streamline their communication and develop a fully integrated strategy.

nexus24 implemented a comprehensive solution that began with a brand workshop and included a reworked website, magazine and digital adverts, editorials, e-campaigns, and direct mail. The new strategy employed vivid colors and bold typography for impact, with revised, consistent messaging. The campaign was guided by a suite of KPIs developed from 18 identified touchpoints, allowing for targeted efforts across Scotland, the UK, and worldwide.

Parents Booking