Case Study: U.S. Naval Institute achieves lower cost per new member with Nexus Direct

U.S. Naval Institute increases results 100% with Nexus Direct

The U.S. Naval Institute, an organization providing a forum for military professionals, sought to strengthen its member acquisition by increasing response rates while lowering the cost per new member. They partnered with vendor Nexus Direct, which utilized its services in campaign planning, data insights, production management, and messaging to address this challenge.

Nexus Direct implemented an integrated omni-channel approach, redesigning the member journey to reduce friction. This strategy included new digital channels that reached potential members effectively. The solution resulted in a 100 percent increase in response and achieved a measurable decrease in the cost per new member.

U.S. Naval Institute