Case Study: Saint John of God reactivates lapsed donors with Nexus Direct

Saint John of God reactivates 10,000 lapsed donors with Nexus Direct

The customer, Saint John of God, an international health and social care organization, faced the challenge of reactivating 10,000 lapsed donors following a period of negative press coverage. Nexus Direct was engaged to plan and execute a fundraising campaign to re-engage this audience and secure their renewed support.

Nexus Direct implemented a solution that involved a conservative, humble holiday appeal tailored to the lapsed donors' past preferences, which included an insert to directly address the recent controversy with transparency. The campaign executed by Nexus Direct successfully reactivated a significant number of donors and achieved a higher response rate than originally projected.

Saint John of God