Case Study: Rescue Mission Alliance boosts digital fundraising with Nexus Direct

Rescue Mission Alliance boosts digital campaign fundraising with Nexus Direct

Rescue Mission Alliance, a nonprofit providing essential services to the homeless and hungry across four cities in Central New York, faced a challenge with declining engagement from lapsed and new donors. They partnered with Nexus Direct to develop an omni-channel strategy to establish a more robust revenue stream using Nexus Direct's services in campaign planning, data insights, and digital marketing.

Nexus Direct analyzed the nonprofit's data and found that search and email were the audience's preferred channels. Using this insight, Nexus Direct implemented a targeted digital approach leveraging a Google Grant and email campaigns. This strategy resulted in a 50% increase in digital fundraising, a 25% increase in average online gifts, and a significant lift in donation page traffic.

Rescue Mission Alliance