Case Study: Operation Blessing International boosts donor engagement with Nexus Direct

Operation Blessing International boosts response rate with Nexus Direct

Operation Blessing International, one of the largest U.S. charities, needed to reverse a multi-year trend of decreasing revenue and donor retention. They partnered with Nexus Direct to revitalize their appeal program and create a new major donor track to better engage high-value supporters.

Nexus Direct shifted the strategy from transactional to relational fundraising by performing a data audit and creating custom models to identify high-worth donors. They then segmented creative and messaging for increased personalization. This approach led to a significant increase in both response rate and average gift.

Operation Blessing International