Case Study: Marines’ Memorial Association boosts membership retention with Nexus Direct

Marines’ Memorial Association boosts retention with Nexus Direct after 6 months

The Marines’ Memorial Association, an organization honoring military service, faced a challenge with increasing year-over-year attrition in its membership renewal program. They engaged Nexus Direct, which utilized its services in campaign planning and execution and messaging and creative, to revamp their renewal strategy.

Nexus Direct implemented a multi-channel solution, creating a new approach that used digital as the first and last touchpoint supplemented by a genuine letter and a postcard reminder. This strategy successfully increased overall member retention by a significant percentage after six months.

Marines’ Memorial Association