Case Study: K9s For Warriors increases donor response and revenue with Nexus Direct

K9s For Warriors boosts donor response rates with Nexus Direct

K9s For Warriors, a nonprofit providing service dogs to veterans, partnered with Nexus Direct to create an omni-channel fundraising campaign. Their challenge was to re-engage prior donors while also cultivating a new segment of prospects from a "friends of" database to convert them into donors.

Nexus Direct developed a solution using data insights and management to create a donor profile and identify ideal prospects. They executed a cascaded communications strategy with direct mail, followed by emails and personal phone calls. This approach resulted in a significant increase in response rates for both donors and prospects and generated higher revenue than previous appeals.

K9s For Warriors