Case Study: International Medical Corps boosts donor acquisition with Nexus Direct

International Medical Corps boosts new donor acquisition with Nexus Direct and lifts lapsed donors from 59% of the file

International Medical Corps, a global first-response humanitarian organization, faced challenges in developing a comprehensive donor journey. This gap hindered their ability to acquire new donors and reactivate existing ones, leading to a year-over-year decline in web traffic and online donations that impacted their revenue. They partnered with Nexus Direct, which used its data insights and management services to conduct an extensive audit.

Nexus Direct implemented an omni-channel solution that integrated targeted digital marketing—including email, Pay Per Click, SEO, and Facebook—with direct mail campaigns. This strategy communicated a cohesive story to different donor segments, broadening reach and engagement. As a result, International Medical Corps saw a 50% increase in new donor acquisition, a 30% increase in Google Ad Grant click-through rate, and a 25% increase in email click-to-open rate.

International Medical Corps