Case Study: EMILY's List builds stronger donor growth and renewals with Nexus Direct

EMILY's List grows donor base with Nexus Direct using 25th Anniversary campaign

EMILY's List, an organization dedicated to electing pro-choice Democratic women, partnered with Nexus Direct to leverage its 25th anniversary for significant growth. Their challenge was to build a large network of new donors, increase donor renewal rates, and create a stable monthly sustainer program. Nexus Direct applied its services in campaign planning, data insights, and messaging to address this.

Nexus Direct executed a data-driven solution, using modeling to guide acquisition and developing tailored donor journeys. They implemented carefully timed renewal series and a high-touch telemarketing program to upgrade donors to sustainers. As a result, EMILY's List achieved a substantial percent increase in both new donor acquisition and donor renewals.

EMILY's List