Case Study: New Directions Behavioral Health achieves marketing efficiency and budget savings with NextPage’s Marketing Communications Portal

New Directions Behavioral Health - Customer Case Study

New Directions Behavioral Health, a provider of managed behavioral health care, employee assistance, and student assistance programs, was growing quickly and struggling to keep up with rising inbound collateral requests from sales, account management, and marketing. To avoid adding more headcount, they turned to NextPage and its Marketing Communications Portal to better scale marketing operations and reduce inefficiencies in their workflows.

NextPage implemented a marketing communications portal that gave teams on-demand access to sales and account management collateral, supported printing and inventory fulfillment, and added spend tracking, reporting, and streamlined monthly billing. As a result, New Directions saw immediate cost savings and expects about $60,000 in future marketing headcount budget savings, freeing resources for new marketing programs and strategies.

New Directions Behavioral Health

Molly Narendran

Director of Marketing and Communications