Case Study: Harvesters achieves 54% more second-time donations with NextPage

Harvester - Customer Case Study

Harvester, a Kansas City-based food bank network serving more than 66,000 people each week, was spending significant staff time on printing, signing, folding, stuffing, and mailing donation and volunteer acknowledgements. Because giving data for money, food, and time lived in separate systems, the organization had no efficient way to combine receipts and thank-you messages, leading to duplicate mailings and missed opportunities for donor engagement. NextPage helped address this challenge with an automated direct mail program for donor receipts.

NextPage merged Harvester’s volunteer and donor data into a single stream, added tailored event information and donation requests, and used automation safeguards to prevent duplicate letters while checking addresses against the National Change of Address database. The result was a faster response process, with mailings sent within 48 hours, lower material and postage costs, and reduced staff workload. NextPage also helped Harvester increase second-time donations by 54 percent, generating 6,677 traceable donations worth $688,930 at a cost of less than $70,000.

Harvester

Vanessa Herring

Annual Giving Manager