Case Study: Habitat for Humanity of Kansas City achieves 270% lift in donor conversions with NextPage

Habitat for Humanity of Kansas City boosts conversions 270% with NextPage

Habitat for Humanity of Kansas City partnered with NextPage to increase donations from their end-of-year appeal campaign. Their challenge was to surpass their 2021 benchmark while also seeking to understand why high click-through rates from their direct mail and cookieless IP Targeting ads were not yielding more conversions.

NextPage implemented a comprehensive strategy that included direct mail, cookieless IP Targeting, and a shape-cut outer envelope. They also optimized the donor landing page experience. This solution delivered a 270% lift in conversions compared to the control group, more than tripling the conversion rate of direct mail alone and making it the organization's highest-grossing appeal campaign to date.

Habitat for Humanity of Kansas City