Case Study: Ferrellgas achieves 15% higher customer response with NextPage Studio Marketing Portal

Ferrellgas - Customer Case Study

Ferrellgas, a Fortune 1000 energy provider serving about one million homes and businesses, needed a better way to manage marketing assets across more than 900 distribution sites. Each location required custom messaging, images, pricing, and offers, but without a centralized portal the process was highly manual, slow, and dependent on multiple teams; direct mail production took 10 business days and often reached markets with outdated pricing. Ferrellgas turned to NextPage and its Studio Marketing Portal to address these challenges.

NextPage implemented Studio with print automation, direct mail fulfillment, and integrations to Ferrellgas’ existing database, targeting tools, and email provider. This cut direct mail production and mail prep time from 10 business days to 24 hours, reduced marketing project management time by 300 hours per month, and improved customer response by 15%. The result was faster, more efficient marketing with better ROMI for Ferrellgas.

Ferrellgas