Case Study: HFS Federal Credit Union Achieves 61% More Page 1 Rankings with NextLeft

HFS Federal Credit Union boosts Page 1 rankings 61% with NextLeft

HFS Federal Credit Union, Hawaii Island's largest credit union, sought to evolve from traditional marketing to a comprehensive digital strategy to meet ambitious growth goals and attract a younger demographic. They partnered with NextLeft for expertise in SEO, digital advertising, and content strategy to increase asset size, grow loans, and generate a positive return on ad spend.

NextLeft implemented a targeted digital strategy that included technical SEO, local search optimization for the credit union's six branches, and targeted Google and Meta ads. This solution delivered significant results for HFS Federal Credit Union, including a 61% increase in Page 1 keyword rankings, a 46.3% boost in new users to loan pages, and a 76% reduction in cost-per-click, successfully positioning the institution for modern digital engagement.

HFS Federal Credit Union