Case Study: SWM International achieves a successful virtual event and exceeds attendance targets with NexTech AR

SWM International - Customer Case Study

SWM International faced a last‑minute cancellation of its New Botanical Paper Offerings trade show when COVID‑19 restrictions hit, forcing the company to either scrap months of work or move the event online. SWM chose the latter and engaged Nextech AR, selecting the InfernoAR virtual events platform to preserve networking, showcase hemp‑based and botanical paper innovations, and protect their reputation as an innovative industry leader.

Nextech AR delivered a complete virtual event—exhibit booths, networking, agenda, live streaming with Q&A, resource library and polling—on the InfernoAR platform. The event exceeded expectations: more than 250 attendees versus a 100 target, registrants from 37 countries, 14 videos and 9 speakers, strong panel sessions and positive post‑event feedback, with SWM crediting Nextech AR’s technical team for a smooth execution that reinforced SWM’s market leadership.

SWM International

Cecile Le Nay

SWM International