Case Study: a fast-growing Saudi last-mile courier breaks the waypoint ceiling with NextBillion.ai route optimization

The Middle East’s Fastest-Growing Last-Mile Courier scales to 105,000 monthly orders with NextBillion.ai

A fast-scaling courier and logistics operator in Saudi Arabia was facing a critical bottleneck in its last-mile delivery operations. Its existing route planning solution had a hard limit of 23-25 waypoints per API call, which was far below the 50-60 stops its drivers needed to complete per shift. This forced manual workarounds and left the company unable to handle operational constraints like time windows, vehicle capacity, or dynamic re-optimization for new mid-shift orders. To overcome these scaling challenges, the company turned to NextBillion.ai for a solution.

NextBillion.ai implemented its Route Optimization API, which removed the waypoint ceiling by handling up to 500 stops per call. The solution embedded critical constraints like priority time windows, vehicle capacity limits, and skills-based matching. This enabled the courier to guarantee morning deliveries, reduce misroutes, and dynamically insert new orders. The results eliminated the scaling bottleneck, allowing the optimization of roughly 105,000 monthly orders with API response times under five seconds. NextBillion.ai's engine provided the foundation for the company's continued growth across Saudi Arabia.