Case Study: CoinFlip improves Bitcoin ATM usability with Next Step

Improving Interface Design for a Better User Experience

CoinFlip, a cryptocurrency ATM provider, faced the challenge of making its Bitcoin ATM interface intuitive and accessible for users who were often intimidated by the new concept of cryptocurrency. They enlisted the vendor Next Step to conduct behavioral science and UX research to understand their various audiences and improve the user experience of their machines.

Next Step conducted field research and usability testing to gain insights into user behavior and validate a new UI prototype. Their solution led to key recommendations, such as making customer service information more prominent and using simpler, more trusting language. As a result, CoinFlip immediately applied these changes to create a well-designed, user-friendly, and intuitive interface that was praised for its simplicity in a recent article.

CoinFlip