Case Study: Widen achieves broader analyst engagement and product awareness with Next PR

Widen connects with 9 analysts in a 90-min event with Next PR

Widen, a provider of Digital Asset Management and Product Information Management solutions, faced the challenge of efficiently updating numerous industry analysts on key product upgrades without the burden of scheduling many individual briefings. The vendor Next PR was engaged to address this.

Next PR implemented a virtual analyst day event for Widen, handling all strategy, targeting, and preparation. The solution successfully engaged nine analysts live, with seven more requesting recordings. The results included valuable product feedback and inclusion in a market research report, maximizing analyst exposure for Widen's announcements.

Widen