Case Study: Vertafore boosts brand awareness and humanizes its reputation with Next PR

Vertafore reaches 12.25 million listeners with Next PR

Vertafore, a cloud-based insurance management solution, faced the challenge of being perceived as an impersonal, product-focused company within the personal insurance industry. To boost its brand awareness and humanize its reputation against a dominant competitor, Vertafore enlisted Next PR for a new strategy.

Next PR executed a radio media tour for Vertafore on National Insurance Day, featuring the company's Chief Marketing Officer in a series of interviews. The solution successfully reached a potential audience of over 12 million people, achieving 16 interviews and 449 airings of an audio news release. This strategy by Next PR significantly boosted Vertafore's share of voice and helped the brand connect with consumers in a more relatable way.

Vertafore