Case Study: Topia boosts analyst credibility and brand awareness with Next PR

Topia secures 8 analyst attendees and 12 briefings with Next PR

Topia, an HR tech company, needed to stand out in a crowded market and educate HR leaders on the value of its remote work solution. Next PR was engaged to optimize the brand's analyst relations strategy to meet this challenge.

Next PR planned an Analyst Day and secured a paid relationship with Fosway Group, coordinating numerous briefings to deepen analyst understanding. This resulted in expanded brand awareness, inclusion in a top-tier report, and Topia being named a "Strategic Leader" for the third consecutive year, which supported lead generation and customer retention for the sales team.

Topia