Case Study: The PLACE amplifies youth outreach and community awareness with Next PR

The Place grows LinkedIn followers by over 250% with Next PR

The Place, a nonprofit supporting youth experiencing homelessness in the Pikes Peak region, partnered with Next PR to combat community stigma and increase awareness of its critical services among both donors and at-risk young adults.

Next PR developed a targeted messaging playbook and a multi-platform social media strategy, utilizing LinkedIn for community outreach and TikTok ads to reach local youth. The campaign resulted in a 250% increase in LinkedIn followers and successfully raised awareness by targeting every 18-24-year-old on TikTok in Colorado Springs, equipping the organization with the tools and training to sustain its communications efforts.

The Place