Case Study: TEZZA builds tech credibility and earns top-tier national coverage with Next PR

TEZZA lands 5 feature articles in 60 days with Next PR

TEZZA, a self-funded photo and video editing app co-founded by influencer Tezza Barton and Cole Herrmann, hired Next PR to overcome a lack of credibility in the tech industry. The challenge was to build the co-founders' profiles as entrepreneurs and amplify the app's growth story within a tight 60-day timeline, targeting key national and tech publications.

Next PR executed an earned media strategy centered on a revenue announcement, crafting tech-focused messaging and securing in-person and virtual interviews. The vendor successfully landed five feature articles in top outlets like Forbes and Business Insider, plus a TechCrunch Q&A, with 100% of the coverage containing TEZZA's key messaging. The campaign's impact was further demonstrated when a popular podcast host later referenced the Forbes article organically, extending the coverage's reach.

TEZZA