Case Study: TBI boosts brand awareness and channel visibility with Next PR

TBI earns 260 pieces of coverage with Next PR

TBI, a leading technology services distributor, partnered with Next PR to increase brand awareness and reach new business decision-makers. Their challenge was to promote their annual BIG Event and highlight their range of technology offerings and industry expertise to get ahead of competitors.

Next PR implemented a comprehensive earned media strategy, developing a content calendar and training numerous spokespeople. This solution secured 260 media placements, driving 445 new users to TBI's website and establishing strong credibility in the channel and technology sectors. The successful partnership, which included coverage in top-tier publications, contributed to TBI's high profile and culminated in its acquisition by AppDirect.

TBI